Childcare Advertising Agency
Childcare Advertising Agency
Whether you’re managing the day-to-day operations of a childcare program or promoting a child development event, strong marketing can help. The goal is to connect with parents before they have children so that you’re top of mind when they need childcare. But it’s easy to get overwhelmed by the variety of marketing channels available. Learn more: https://enrolmentboost.com.au/
Here are some of the most effective child care marketing ideas to consider.
Full-Time and Part-Time Childcare Options – Flexible Scheduling
Send emails that feature informative articles on topics related to parenting and childcare, and ensure your email newsletters are visually consistent with your website design. Encourage current parents to refer new families by offering incentives like a free week of childcare for each referral. Track and measure your results with Mailchimp.
Social Media
Create social media profiles that are visually aligned with your website, and update them regularly with positive parent reviews and testimonials. Use social media to promote upcoming parent workshops and seminars, and embed a registration form on your website so prospective parents can sign up online.
Online Ads
Invest in Google ads, which can be targeted to specific types of people, such as “parents who live in your area.” You can also target retargeting audiences—a type of digital marketing that follows website visitors around the internet and displays ads based on their activity on your site.
In addition to Google Ads, optimize your Google Business Profile to boost your local SEO. Citations—websites that mention your name, address and phone number—are critical for local search engine optimization, and the average business on Google’s first page has 81 citations.…